FOLIO OF WORK
I don’t believe in marketing for marketing’s sake. I build clear systems, aligned brands, and measurable growth for experience-based businesses. Often stepping in when things feel scattered, overwhelming, or stuck.
Below are a few tangible examples of how my work shows up in the real world.
The Common Thread
Every brand you see here had one thing in common:
They didn’t need more marketing noise.
They needed direction, leadership, and systems that worked.
That’s where I come in.
- Cristina Nicole
What you can expect...
- When your marketing finally makes sense, everything else clicks.
- Bookings become consistent
- Your brand becomes a destination, not just a name
- Your team knows exactly what to focus on
- You stop wasting money on scattered services
- You show up like a premium brand, not a panicked one
This is what happens when strategy replaces stress.
case studies
Website Design + Social + Lead Attraction
Experience Prescott
Hospitality & Experience-Based Brand
Services Provided:
Brand Direction · Website Design · Social Strategy · SEO Optimization · Lead Attraction · Analytics · Public Relations · Contractor Management
The Challenge:
This experience-based destination marketing organization had a beautiful offering but their website wasn’t converting. Traffic was inconsistent, inquiries were unclear, and the brand story felt diluted across pages.
What I Did:
I led a full strategic rebrand and website redesign focused on:
- Conversion-focused UX and customer journey mapping
- Visual storytelling aligned with the guest experience
- SEO-optimized page structure for hospitality and tourism search terms
- Clear calls-to-action designed to increase hotel bookings and DMO inquiries
The Outcome:
- A website that clearly communicates value within seconds
- Improved inquiry quality (fewer “just browsing” leads)
- A scalable foundation that supports seasonal campaigns and growth
Why It Matters:
This wasn’t just a website refresh; it became the central hub of their marketing ecosystem, supporting content, PR, and social channels seamlessly.
Fractional CMO + Contractor Management
Founder-Led Lifestyle & Tourism Brand
Services Provided:
Fractional CMO Leadership · Contractor Management · Social Media Strategy · Content Direction · Analytics
The Challenge:
The founder was juggling multiple contractors: designers, photographers, and social media support, with no central strategy. Messaging felt inconsistent, deadlines slipped, and marketing felt expensive without a clear ROI.
What I Did:
I stepped in as a Fractional CMO to:
- Create a cohesive marketing strategy and content roadmap
- Manage and align contractors under one brand vision
- Establish systems for approvals, timelines, and performance tracking
- Ensure messaging stayed consistent across social, website, and campaigns
The Outcome:
- Reduced overwhelm for the founder
- Stronger brand consistency across all channels
- A smoother, more cost-effective marketing operation
- Clear performance metrics tied to actual business goals
Why It Matters:
Most brands don’t need more people; they need leadership and organization. This engagement replaced chaos with clarity.
Content Creation + Public Relations
Tending What Sustains
Wellness / Slow Luxury Personal Brand
Services Provided:
Content Creation · Brand Storytelling · Public Relations · Lead Attraction
The Challenge:
This brand had a loyal local following but lacked visibility beyond her immediate market. Her story was powerful, but it wasn’t being told consistently or strategically.
What I Did:
I developed a content and PR strategy focused on:
- Brand-aligned storytelling for wellness and slow luxury audiences
- High-quality photo and written content designed for media and digital use
- Strategic outreach and partnerships aligned with brand values
- Messaging that positioned the brand as an experience, not a commodity
The Outcome:
- Increased brand credibility and perceived value
- Stronger emotional connection with new audiences
- Marketing assets that could be reused across PR, social, and web
Why It Matters:
Visibility without alignment doesn’t last. This work ensured growth without compromising the brand’s integrity.
Ad Campaigns I Have Been Apart Of:
How This Work Supports My Core Services
Across every project, my services are integrated,
not siloed:
Website Design: Strategic, conversion-focused websites that support bookings and brand trust
Public Relations: Thoughtful media outreach, partnerships, and reputation-building
Contractor Management: Leadership that keeps teams aligned, efficient, and on-brand
Lead Attraction: Systems that attract, nurture, and convert the right clients
Analytics: Data-informed decisions that replace guesswork
Social Media Management: Strategy-led publishing, engagement, and optimization
Content Creation: Photo, video, and written content that drives action, not just aesthetics
If you’re looking for a marketing partner who understands experience-based businesses and knows how to turn strategy into steady demand, I’d love to explore working together.
